5 ESSENTIALS FOR YOUR HEALTH AND FITNESS APP

Recently, the mobile health and fitness sector has boomed as more consumers look to improve their wellbeing. In fact, the use of health and fitness apps has grown by 330% which illustrates a lot of potential. That being said, 96% of those users are only using one specific health and fitness app. If you want to ensure your app business is the one that users choose, these tips will help.

Performance tracker

Whether you’re planning to release a personal trainer app with gym workout plans or a yoga app, it is essential that you provide users with a way of tracking their progress. The aim of any health plan or fitness regime is to improve which is why it’s so important that you integrate a progression system into the app. This means that users can create milestones that will give them a motivational boost when they are surpassed.

Personalised account

Studies have shown that retention and session time is higher with apps that allow for personalisation and customisation. This is particularly important when it comes to health and fitness apps as each user’s targets and personal goals will be unique to them. Giving the option to create an account allows users to save their progression data and tailor your app’s features to match their needs.

Social interaction

Social media is a great way of increasing engagement with any app but fitness apps, in particular, offer a useful way of extending your market reach. Health and fitness app users enjoy sharing their results and progress with friends on social media so it’s a good idea to integrate social media extensions into your app.

Push notifications

Market research has shown how effective well-timed and engaging push notifications are at improving user retention which is why you need to be utilising this tool if you hope to maintain and expand your user base. When it comes to health and fitness, push notifications are also a great way to boost motivation amongst your users and help them to stay on track with their health programme.

Targets and gamification

One of the best ways to boost engagement and increase retention rates, particularly with health and fitness apps, is to integrate a goals system. Gamification will give the user more motivation to engage with the app and stick to their fitness regime by setting specific targets. This concept can also work in conjunction with the use of social media to add a sense of competition.