How a Local Business can Thrive through Digital Marketing

Digital marketing is as important to smaller businesses as it is for much larger companies. With online shopping becoming increasingly prominent it becomes essential for local businesses to embrace digital marketing. More than 97% of users searched for local businesses on Google in 2021, meaning it is vital for businesses to focus on their digital marketing in order to display high up on search engines.

A digital marketing plan will help you choose the correct approach for businesses goals. Whether your goal is to build a brand, improve customer relationships, or increase website traffic, you should be clear on your goals and devise a plan that focuses on your objective.

These are the 3 ways in which digital marketing can help local businesses;

1. Improve customer retention with social media

Social media is important for a business of any size as it can improve retention and according to Bain & Company, increasing customer retention by just 5% leads to an increase in profits by 25%-90%. It gives social media the opportunity to create long lasting relationships with customers. These relationships are beneficial for a business as it can help with customer loyalty and retention. It is vital for a business to create the correct kind of content and style with their marketing, in order to make sure a customer continues to engage with what the business has to offer.

2. A fully optimised business website                     

A businesses website will help visitors know about a business and engage with them. Since most of the visitors use mobile to search for stores or other local businesses, making the website mobile-friendly is vital.

A business website should focus on the following key attributes;

·    The website messaging should offer value to a customer and be clear, concise, and persuasive.

·    Should display correctly on mobile, desktop and tablet

·    The website shouldn’t take too long to load

·    A clean and professional design is advised

·    SEO techniques to ensure the website is found on the search engines

3. Make use of mobile app technology

People use mobile technology to search for products and services, communicate with friends, and more. With the increasing importance of mobile devices in our lives, businesses have developed strategies to use mobile technology in order to build and maintain relationships with customers and potential clients. Mobile apps have created a new market for retailers. Customers can now, easily, give their feedback about products and services. These interactive methods help to maintain a communication channel with customers improving a business’s service.

Employing a team of marketing experts can be time consuming and expensive. Our FullPivot solution will help a business to produce the results they expect. You can increase your earnings by delivering five high demand services such as business communication, search engine optimisation and websites.

To find out more please do get in touch.