Why Good Web Design is Important for e-Commerce Businesses
Good web design is one of the most effective tools for an e-commerce business. The company logo, website appearance and usability when designed professionally will improve a customer’s experience.
A poorly designed website can even affect the customer’s journey and can cause mistrust with a business. A customer will associate the quality of the website with whatever service or product the business provides.
According to Standford.edu;
· 75% of people base the credibility of a business on how their website looks
· 94% of people say web design is the reason they mistrust a website
· First impressions are also 94% design-related
· It takes about 50 milliseconds for visitors to form an opinion on a website
A poor design will affect both traffic and sales, often causing businesses to question why their e-commerce store isn’t converting. The website maybe giving off the wrong impression and leading to confused customers, high bounce rates, and an unsuccessful digital presence.
There are certain design features that should be included on a business’s website, these include;
Cohesive colours and fonts – The use of both colour and font style will reflect on an entire business. The colour palette should consistent and complement each other. The font should be readable and again be consistent.
Simple navigation – A businesses website navigation structure should allow someone to land on any page on the site and find what they need within 3 clicks. Give them reasons to click on links by inspiring curiosity and enticing them with great offers.
Infographics - these make complex information eye-catching, understandable and easily digestible. Having a visually impactful way to display statistics can make a website stand out from the crowd.
Studies show that 96% of site visitors are not ready to buy. This means your website must lead your audience closer to the sale through its content and user experience. It takes exceptional design and smooth navigation to keep your site visitors engaged.
Our Digital Inspired solution will help a business to produce the results they expect with stunning and incredibly effective website designs.
