KEY TO ENGAGING CONTENT

For any small business creative online content is a direct link to a business’ customer base. It’s a way of staying relevant and present in their minds, and a valuable tool for securing repeated business, visits to the company website, or use of the dedicated mobile app. Online content can mean a range of different things. Today we will focus on the most popular methods of producing online content for a business, and how Eazi-Apps can make it easier to share this content with customers.

Blogs
Blogs are probably the most popular form of online content available on the internet and it’s easy to see why. There are thousands of free blogging platforms that only require an email to sign up, and can easily be integrated to a mobile business app or to a web, mobile or micro site. Consumers enjoy the smart, informative content blogs contain and reading will never fall out of fashion. Blogs are a great outlet for any industry. Writers can discuss manufacturing innovations, business news or support the business’ latest promotions with detailed write ups. It should go without saying that a business blog should have a business focus.

That said, if business owners have spent the time getting to know their customer base, they will know if they can produce blogs that are more informal or have a more general focus. A business can also consider having more than one blog, and give each one a different theme. Eazi-Apps mobile app platform allows for the integration of web pages and RSS feeds, meaning blogs can be hosted on any mobile business apps with ease.

Podcasts
Since 2013, the number of podcasts available on the Apple store has more than doubled and Podcasting is being considered the new form of blogging. Podcasts are popular with consumers because they don’t cost anything to access, they can be enjoyed on the go and they can be very valuable and informative for listeners. Written blogs, with a few exceptions, tend to be informative, but short and to the point. A podcast gives you the room to expand on subjects or discuss them with a co- host or guest.

Of course, podcasts are a little more involved than writing a blog. As well as the research and writing about the subject, content creators have to record the piece and may want to edit in music or sound effects. Podcasts can range in length and can cover nearly any subject, though again, a business podcast should have a specific focus. Podcasts can also be made more exciting by inviting guests, industry peers or experts who can offer their unique insight on the subject matter. Eazi-Apps mobile app platform enables business owners to easily integrate a podcast that customers can listen to. The podcast can be in audio or video form, giving the business owner more freedom and control over the content within their mobile app.

Videos
Videos are immensely popular with consumers but businesses often ignore this platform. Though most video sharing sites offer free accounts for both creators and their audiences, the perception is that video equipment is still costly, and more time is needed to record and edit a final product. But in the age of smartphones, things have changed. A high quality webcam, smartphone or tablet can be mounted to a tripod and turned into a more than suitable device for recording video. Dozens of apps for either desktop or a smart device can make editing simple even for a total novice.

Like all the discussed content, videos should try and maintain a business focus, but video, by definition, allows for a creative interpretation of those words. A restaurant could consider posting videos of staff trying unusual food from around the world, or a beauty salon might make videos examining different hair styles through history. This maintains the industry focus, but allows room for creativity. Eazi-Apps mobile app platform allow for the integration of a Youtube page directly through the app. This means customers don’t need to open another app to view content and keeps them within the app for longer.

Summary
Content plays many vital roles for any business. As well as a useful marketing tool, creative content can let a business’ personality shine through. By creating tutorials or offering advice and insight, content can be used to position an organisation as an authority in their industry.

E-Apps Solutions mobile app platform is optimised to enable content sharing at the touch of a button. For more information on how E-Apps Solutions can help your business take advantage of mobile apps, contact us today.